Research & Innovations

Explore cutting-edge studies in brain-computer interfaces, neuroimaging, and neural engineering

Research Articles

Decoding Desire: How Brain Waves Revolutionize Marketing Science

Exploring how EEG technology reveals subconscious consumer preferences and transforms marketing strategies through neuroscience.

Gabriel Morgan
Aug 08, 2025

Sniffing Out Success: How Brain Waves Reveal What Scents You'll Actually Buy

Discover how wearable EEG technology decodes brain responses to predict fragrance purchasing decisions with 77.6% accuracy.

Hunter Bennett
Aug 08, 2025

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