Research & Innovations

Explore cutting-edge studies in brain-computer interfaces, neuroimaging, and neural engineering

Research Articles

Consumer Behaviour Through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends

Explore how neuromarketing and neurophysiological measures are revolutionizing our understanding of consumer behavior and decision-making processes.

Christopher Bailey
Oct 27, 2025

Decoding Desire: How Brain Waves Revolutionize Marketing Science

Exploring how EEG technology reveals subconscious consumer preferences and transforms marketing strategies through neuroscience.

Gabriel Morgan
Aug 08, 2025

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