Research Articles
Consumer Behaviour Through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
Explore how neuromarketing and neurophysiological measures are revolutionizing our understanding of consumer behavior and decision-making processes.
The Silent Salesman: How fMRI Scans Your Brain to Predict What You'll Buy
Discover how fMRI technology is revolutionizing neuromarketing by revealing subconscious consumer preferences and predicting purchasing behavior with unprecedented accuracy.